In recent posts on the Google+ AdWords page, Google said it has instructed its partners to use HTML5 instead of Flash. Because it is a much more efficient and modern alternative. It improves surfing and is much more efficient for more people and on more devices. Google Display Network and DoubleClick Digital Marketing 100% work with HTML5. The changes will start on the 30th
The changes will begin on June 30, when users will no longer be able to post ads created in Flash. Later on January 2, 2017, Google will officially phase out Flash ads entirely within its network.
It also tells advertisers to switch to HTML5 as soon as possible. This is a win-win as it makes the page load faster and requires much less processing time.
