The eternal question of beginners is how to get to the first position on Google. The answer is not at all simple and the solution is far from a few steps.
In most texts you will get an answer no way. Which is pretty true. For the first position, first of all, you need technical knowledge, secondly, experience, if you don't have at least one of these two, then you have greatly reduced your chances for the first position.
Of course, all is not lost. As before, we will focus on WordPress, which of course can be used for other CMS or ordinary HTML sites.
The basic rule for google is:
Links they must be friendly url (this is how you can google and read more) it is, for example, webhostingsrbija.rs/kako-da-budem-prvi-na-google instead of webhostingsrbija.rs/?postid=332
Title must also contain keywords. By saying "How to be the first on google.rs" and not "Become the first".
One of the mistakes with the title is that a lot of things are added in addition to the title, for example "Title | Keyword | Site Name". It is the wrong approach and can only harm and not contribute. The title must be short and contain two or three keywords and that's it.
Description it must contain the same as the link as well as the title in the first sentence to allow you to rank as well as possible. Make sure that the sentences are meaningful and not just random keywords.
This is the basic thing you need to do and pay attention to in the beginning. Without it, you will certainly not be even close to the first page, much less the first position.
As for all that in wordpress it is quite simplified. The friendly url is immediately set under the title, so you can easily change it and make it as you wish. As for the title, it also remains as you put it, and as for the description, a plugin is needed for that. We definitely recommend the Yoast SEO plugin, which is currently the leader in this regard.
When you install it in each post at the bottom you will see an example of the look on google and you can set everything there, it is very simple and there are no complicated settings.
Now that we have got a real impression of what is needed to say that it is not enough. It can be like that, but the progress itself would be terribly slow without the help of Google, which he himself provides through his webmasters tools site (open Google and type, first link)
In that Google tool you will find literally everything you need to get to the first page and to the first position, literally everything and nothing else you need.
First of all, you need to add the site and verify that you are the owner. After that you need to add sitemap.xml created by yoast plugin or another one of your choice. Be careful, the sitemap is extremely important to Google, and that's how it searches your site.
Once you've done that, there's nothing left to do but wait.
On webmasters tools, you also have search statistics and position for certain keywords, so you can change the description, title or text on the home page in order to rank better. Do some research, every minute you spend searching is a minute closer to the first position of google.
All this can be bypassed if you pay someone who deals with it and he does all this for you, but since you came to this text, you decided to do it yourself. So spend a lot of time studying google webmasters tools.
What exactly affects the ranking of the site itself?
The most accurate answer is: EVERYTHING!
No joke, that is the correct answer. The ranking is affected in addition to what we mentioned above, i.e. seo optimization affects the quality of texts, the quality of images, the transparency of the site (that there are not many advertisements or images covering the content), that it has mobile optimization, that it has https (ssl), that it is connected to social networks (fb, g+, twitter), that there are other sites that have a link to yours... Literally all of this affects better ranking and optimization, some things affect more and some less, but without all of these there will hardly be any significant results when the ranking is in question.
I hope we have helped and covered the basics of the basics when it comes to seo optimization and ranking on google.
And finally, to repeat, you cannot be the first on Google for everything, but only for certain keywords. There is no site that is number one for any search and for any topic. Focus on your area and "target" keywords from that area of yours.
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