The main question in the ranking is how to get to the first position. One of the main doubts is whether paid Google advertising helps to achieve a better position.

What all affects the position?

First of all, it should be noted that there is no exact list or exact data of what Google takes into consideration and why some sites are ranked better and some are not. It's simply a strictly guarded secret of the employees so that the search result is as authoritative and better as possible. In addition, even the employees do not know what affects everything specifically, because each team deals with only one signal, so let's say the team that analyzes sites that have AMP, they do not know what other teams are doing and so in fact no one knows, even among the employees, what everything affects and to what extent.

What is reliably true and already tested by millions of developers around the world are a few things:

• The first thing is HTML5 site structure (a modern way of programming and creating a site using templates)
• Another thing is the quality of the content. Although the Google algorithm does not understand what is written on the site and whether it is of good quality or not, it evaluates it by measuring how long someone stayed on which page of the site. In addition, it measures and records if someone has searched for something and then entered the site and immediately clicked the back button and returned to the search, this tells him that what he was looking for does not match what is on the site and that is an immediate negative rating of the site.
• The third thing is whether the site is mobile optimized. This algorithm successfully detects every part of the site whether it displays nicely on mobile and knows exactly whether the site is mobile ready or not.
• The fourth thing is whether the site has SSL (https) or not.
• Fifth thing is the site loading fast. This item is especially important when it comes to the mobile version. Your site must load under 5 seconds or the site is considered slow and you get a negative rating. Also in addition to the speed, the site should not be more than 5mb per load.
  You can see this data on gtmetrix.com to see how your site is doing. It is nice that the rating of the site is as high as possible, but it is more important whether the site loads quickly or not.
• The sixth thing is whether there are backlinks to that site. This means how many other sites have linked to your site/page/article and how reliable and well-ranked those other sites are. The more well-ranked site links to yours, the more weight it has than if a new site links. In addition, how long the visitor stayed after clicking on that link (again another thing about visit time and return).

In addition to these main and well-known six and most important things for every site, there are 1000 more and each of these things helps your site, but any site without these six steps has almost no chance for the first position. I say again chances and almost because no one knows how the algorithm works and it contains parts of artificial intelligence that learn and improve themselves.

Does paid google advertising help with better ranking?

The short answer is no BUT when you pay for advertising, visitors come to your site, they spend a certain amount of time and look around the site, which means we come to the second point about time and the back button. If you have a quality site and quality content and pay for advertising, it will definitely help you rank better. But if you have a poorly organized site and you pay for advertising, it will not help at all.

In essence, everything boils down to these six main points (and many others) in order for the site to rank well, but it certainly does not compensate for paid advertising or many other things. But the key thing is quality content on the site (store or not).

The worst thing about ranking is when a visitor enters your site and immediately leaves. It jeopardizes your ranking.

How does google track my visitors?

The thing is quite simple when someone is as big as google. If you have Google Analytics on your site, which measures your visitors, it collects literally all data about visitors. If you don't have google analytics set up, then it measures the time when someone clicked on your site and when they returned to search, even though they don't have direct insight into your site.

In addition there are other programs, such as android mobile phone of course by google, chrome browser the most popular in the world.